Haas F1 pen multimillion pound Hantec Markets sponsorship deal

CFDs trading platform signs with American team until end of 2023 season.
  • Hantec Markets logo will feature on nose of car, as well as driver racesuits
  • Team principal Günther Steiner previously said Haas would not rush new sponsorship deals

The Haas Formula One team have announced a new partnership with contract for differences (CFDs) trading platform Hantec Markets.

Beginning at this weekend’s Belgian Grand Prix, the agreement is set to run until the end of the 2023 season. The value of the deal with the London-headquartered company has not been disclosed but Haas described it as a ‘multimillion pound contract’.

As part of the arrangement, the Hantec Markets brand logo will feature on the Haas car’s nose and driver race suits.

“We’re delighted to welcome Hantec Markets and we look forward to a productive working partnership for the remainder of the 2022 season and beyond,” said Günther Steiner, Haas team principal.

“Hantec Markets provides innovation for people in emerging economic markets so that they are able to unlock their financial potential.

“It’s very similar to the type of collaboration that goes on within our race team. We want to provide our drivers with that type of innovation allowing them to unlock the full potential of our race cars.”

Nader Nurmohamed, chief operating officer of Hantec Markets, added: “Hantec Markets and Haas F1 Team are both global brands that strive for perfection in some of the most competitive environments.

“The integrity, passion and family feel of Haas F1 Team has been the driving force behind their achievements and future goals.

“Hantec Markets shares this ethos and has embroidered the same in tailoring our services to our client’s needs.

“We strive to provide an unrivalled trading experience to our customers, with the same attention to detail and service that Günther and the entire team brings to each race.”

Haas have been taking their time when it comes to new sponsors, having only announced a handful of partnerships this season.

In April, Steiner maintained that Haas would not rush into any new major commercial deals following their controversial partnerships with Russian fertiliser company Uralkali and energy drink brand Rich Energy, both of which ended prematurely and in controversy.

Haas are currently in the middle of a dispute surrounding whether or not Uralkali are owed compensation from the termination of their contract this season. The company is demanding a US$13 million refund and US$8.6 million in compensation, but Haas claim they are owed €8 million (US$8 million).

Former driver Nikita Mazepin is also suing Haas over alleged unpaid wages.

Haas’ pact with Uralkali was preceded by a their deal with Rich Energy, a union that included numerous public spats with the brand’s founder, William Storey, including comparing the team’s car to a milk float.

Matters came to a head when Rich Energy announced via Twitter that it was cancelling the title sponsorship agreement in July 2019. The pair officially parted ways in September that year.

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