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- Deal marks Taittinger's first Formula One partnership
- Also, Haas agrees extension with The Memento Group
Formula One team Haas have announced a new partnership with champagne brand Taittinger.
The deal, which is set to last the duration of the 2021 season, marks Taittinger's first Formula One partnership.
"The Taittinger name is synonymous with excellence, having enjoyed a long, rich history, yet as a brand they’re truly modern in their outlook and engagement, both creatively and commercially," said Guenther Steiner, Haas' team principal.
"Our relationship is proof of that viewpoint and it gives me great pleasure to welcome Taittinger onboard as one of our valued partners this season."
Haas have also confirmed the extension of their partnership with The Memento Group and its memorabilia platform, F1 Authentics, for 2021.
As part of the deal, Haas will give fans access to exclusive, limited edition racewear, helmets, signed photographs and merchandise. The team will supply this to The Memento Group throughout the season.
The 2021 Formula One season continues on 6th June in Baku, Azerbaijan.