Haas F1 pens Home Deluxe branding deal

German online retailer's logo to feature on team assets.

Haas F1 pens Home Deluxe branding deal

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  • Home Deluxe to receive prominent car branding
  • Deal to last for remainder of 2021 season

Formula One team Haas have announced a new partnership with German online retailer Home Deluxe.

Under the new deal, Home Deluxe will receive prominent branding on the team's VF21 car for the remainder of the 2021 season.

Additionally, Home Deluxe's logo will feature on other team assets.

"Home Deluxe was born out of a desire to offer something different to the German consumer and it’s that entrepreneurial spirit and forward-thinking innovation that makes the brand a great fit with us," said Guenther Steiner, team principal of Haas.

"We both came into existing markets and looked at a different way of operating. Home Deluxe is now an established force in the online consumer market, very much a growing force, and we’re delighted to have them join our partner portfolio as we continue to push ahead towards 2022.

"It’s exciting to welcome a brand with a clear vision for its future and we look forward to playing our part with them, both on and off-track, as they advance their consumer engagement platforms."

The 2021 Formula One season continues on 18th July at Silverstone Circuit, UK.