Haas Formula One driver Kevin Magnussen has partnered with ticketing and travel agency Global-Tickets.
- Danish driver agrees official ticketing and travel partnership
- Global-Tickets will seek t leverage Magnussen's social media following
Context: The Groningen-based company already has partnerships across motorsport, including the likes of Circuit Ricardo Tormo in Valencia and Spa-Francorchamps in Belgium, with Magnussen offering access to his more than 1.1 million follwers on Instagram.
Comment: Sascha Zielinski, founder and chief executive of Global-Tickets, said: “Together, we are redefining the boundaries of what is possible in the world of sports and entertainment, providing fans with access and excitement second to none.”
Magnussen added: “Watching Formula One races live was what fueled my passion for the sport as a child, and I’m happy to start a collaboration with Global-Tickets who make such experiences happen for race fans all over the world.”
Coming next: Magnussen returns to action at Formula One's next race weekend in Baku, Azerbaijan, from 28th to 30th April.