- Alfa Romeo could sign two-year deal with Haas
- American outfit has existing title partnership with MoneyGram
- Beyond 2025, Italian brand could look to WEC
Alfa Romeo could sign a sponsorship deal with the Haas Formula One team worth US$20 million per year starting from the 2024 season, according to RacingNews365.
The Italian car manufacturer’s five-year partnership with Sauber comes to an end at the conclusion of the 2023 season, with Audi signing a deal to secure majority ownership of the Swiss team by the 2026 campaign.
It had been expected that the Alfa Romeo name would drop out of Formula One entirely with no feasible alternatives, but an unlikely avenue has appeared with American team Haas.
RacingNews365 reports that positive talks have been held with Günther Steiner’s team, although it is unclear how the partnership would impact Haas’ current title sponsorship deal with MoneyGram, whose multi-year contract kicked in this year.
The similar colour schemes of Haas, MoneyGram and Alfa Romeo could allow for a level of synergy, even if it results in a clunky amalgamation of brands in any future team name.
Haas and Alfa Romeo also have existing relationships with Ferrari. The majority of the American outfit's car is supplied by the Maranello marque and Alfa Romeo is tied to the company through a shared chairman in John Elkann. Alfa Romeo were also supplied components by Ferrari due to Sauber’s existing relationship.
Discussions between Haas and Alfa Romeo were reportedly held during the recent Grand Prix weekend in Monaco and multiple sources with knowledge of the situation did not deny the rumours when asked by RacingNews365. The partnership could potentially take the form of a two-year deal.
RacingNews365 also revealed that once this potential two-year deal has concluded, Alfa Romeo could look at entering the World Endurance Championship (WEC).