Goodwood partners with Heineken UK

Brewing brand will act as official beer partner for Festival of Speed.

Goodwood partners with Heineken UK

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Goodwood has announced Heineken as its official beer partner across all events, including the Festival of Speed.

Heineken UK's brand offering includes Amstel, Birra Moretti, Heineken, Heineken Silver, Inch's Cider, and Old Mout.

The recent Festival of Speed saw Heineken 0.0% zero alcohol brand serve as the official beer and the creation of the Heineken Green Bar activation, with signage featured on the racecourse and motor racing track.

For the upcoming Goodwood Revival vintage car and motorcycle event Birra Moretti will be the lead brand.

Jonathan Gregory, commercial director at Goodwood, said: “This is a very exciting partnership for both parties with Heineken able to offer visitors an extensive range of different beers across the calendar of events at Goodwood. They too have a proud family history and share our values and passion for quality.”

The news comes off the back of Goodwood’s most successful ever Festival of Speed. The event saw over 200,000 visitors across the four days, with the Friday, Saturday and Sunday complete sell-outs as visitors attended from 64 countries. Digital content for the event was viewed more than 30 million times, with YouTube alone accumulating over 1.3 million hours watched in 190 countries.