Goodwood
- Future Lab to showcase the latest technological innovations at festival
- Randox’s other partners include Team GB, Grand National and Sheffield United
The Goodwood Festival of Speed has announced a new partnership with health diagnostics firm Randox, ahead of the 2022 event.
The deal designates Randox as the presenting partner for the Festival of Speed’s Future Lab, which showcases new technologies and shares insight on the latest sustainable innovations.
Randox will also gain branding presence at the event, including around the hill climb, on the Goodwood House portico and on flagpoles.
Future Lab will promote the company across its digital and social platforms, with the firm also set to feature in adverts during live streams, and on the large screen onsite at Goodwood.
“Future Lab has proved an immensely popular part of the Festival of Speed, giving visitors a glimpse into the future and how different technologies will be affecting our everyday lives tomorrow and beyond,” said Jonathan Gregory, commercial director at Goodwood.
“Randox is an extremely innovative company whose diagnostic tools and expertise continue to develop solutions for the medical world as well as benefitting a number of other industries. Their focus on discovery makes them an ideal partner for the Festival of Speed Future Lab.”
David Ferguson, chief operating officer at Randox Health GB, added: “We are delighted to be the presenting partner for the Festival of Speed’s Future Lab – supporting innovative and transformative technologies from around the world to be showcased here at Goodwood.
“The technologies on show this year undoubtedly have the potential to make a real and significantly impact on all our lives.
“In our sector we know that diagnostic systems based on Randox’s innovative biochip technology will revolutionise healthcare – enabling a move from the ‘management of illness’ to ‘prevention’ – saving lives and improving the quality of our lives. These are very exciting times.”
For Goodwood, the deal is the latest in busy period of commercial deals. The motorsport event also recently announced deals with Swiss watchmaker Roger Dubuis Heycar.