Formula One secures 188Bet Asia deal

Partnership includes virtual trackside branding for regional broadcasts.

Formula One secures 188Bet Asia deal

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Global motorsport series Formula One has named bookmaker 188Bet as its official Asia partner with the announcement of a five-season agreement with Interregional Sports Group (ISG).

188Bet will sees its branding featured exclusively on the series’ Asian broadcasts until 2024 through virtual trackside branding managed by ISG, with additional marketing opportunities for the brand across Formula One’s digital and social platforms.

The deal also sees 188Bet gain exclusive ownership of the F1 Play predictor app for the Asian sports betting market and receive Formula One betting data from data firm Sportradar.

Having been launched in the UK in 2006, the gambling firm withdrew from the British market in March 2019, opting to operate exclusively overseas.

188Bet’s new partnership comes ahead of a 2020 Formula One season with an additional Grand Prix in the Asian market, with Vietnam added to the calendar for the first time as one of four races in the region.