Formula E unveils TVR sponsorship

British sports car manufacturer planning to accelerate efforts to electrify brand.

Formula E unveils TVR sponsorship

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  • Sponsorship to be activated at Monaco and London races
  • Announcement follows TVR’s recent funding and clean technology partnership with Ensorcia

All-electric series Formula E has announced a partnership with British sports car manufacturer TVR.

The sponsorship will be activated at the Monaco ePrix on 30th April and the London E-Prix double-header on 30th and 31st July.

Formula E stated that collaboration marks a ‘turning point’ in TVR’s strategic direction as the company plans to electrify its vehicles.

The tie-up follows a multi-million pound investment in TVR by Ensorcia Automotive, an affiliate of green lithium mining and processing specialist Ensorcia.

“Our collaboration with the ABB FIA Formula E World Championship and on-site activations at the Monaco and London ePrix not only demonstrate our commitment to revolutionising the TVR brand, but to EV, and becoming a sustainable, net-zero business,” said Les Edgar, TVR’s chairman.

“Our plans to bring TVR’s EVs to market are well underway, with the first of two models to be released shortly after the release of the newest Griffith and limited edition Griffith EV models in 2024.”

Matt Scammell, chief commercial officer of Formula E, added: “To see TVR, an iconic manufacturer of performance sports cars, crossover and make this commitment to electric is a significant milestone and aligned to Formula E’s vision of an electric future

“TVR is a beloved brand and we look forward to working alongside them in Monaco and London to showcase their plans to electrify.”