Chinese media company StarTimes has secured broadcast rights to the remainder of the 2019/20 Formula E all-electric motorsport series season in 37 territories across sub-Saharan Africa.
The deal covers major markets including South Africa, Uganda, Nigeria, Kenya and Tanzania, with StarTimes’ Formula E coverage to be made available on the pay-TV network’s flagship linear channel, StarTimes Sports Premium, as well as its over-the-top (OTT) streaming product StarTimes ON.
The contract includes the 11 remaining races this season, starting with round three in Santiago, Chile on 18th January.
StarTimes sports director, Shi Maochi, said: “Electric cars are the future of motorsport, and I think Formula E has a great potential in Africa as it combines new technologies and intense competition.”
Hugo Lavell, head of media and distribution at Formula E, added: “As we enter a new year of electric racing, it’s fantastic to be able to announce our expanded reach with races being aired live across Africa on StarTimes.”
After three races, Mercedes’ Stoffel Vandoorne leads the driver standings on 38 points, with BMW-Andretti’s Alexander Sims and Envision-Virgin Racing’s Sam Bird on his tail. BMW-Andretti are currently leading the team standings on 60 points, followed by Mercedes and Envision-Virgin Racing in second and third respectively.