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- Long-term deal will promote ‘BlueHero’ initiative to support shift to electric power
- Sabic comes onboard of ahead 2022 race
Formula E has announced a long-term partnership with Saudi Arabian chemical manufacturing company Sabic.
The deal will launch with the title sponsorship of the upcoming London ePrix. In addition, Riyadh-headquartered Sabic will work with the all-electric series to drive electrification and sustainability.
The partnership provides the platform for Sabic to promote its ‘BlueHero’ initiative, which aims to support the shift to electric power with the delivery of automotive polymer materials, solutions and capabilities for the optimisation of EV battery systems.
“Our sponsorship will drive global visibility of the Sabic brand within a relevant, exciting, and growing global sports platform,” said Yousef Al-Benyan, vice-chairman and chief executive of Sabic.
“In addition, we intend to collaborate closely with Formula E to integrate our sustainable solutions into their ecosystem and operations.”
Alejandro Agag, Formula E founder and chairman, added: “The 2022 Sabic London ePrix is the beginning of a progressive and innovative partnership that will have a positive impact on our mission to drive sustainable human progress through the power of electric racing.”