Formula E has extended its partnership with champagne brand Taittinger.
Key details:
- Taittinger will continue as the official champagne of Formula E throughout the 2025/26 season
- Branded bottles will continue to appear on podium alongside race winners
- The champagne brand will also be served in the Emotion Club hospitality venue on race weekends and at galas and other special events
Context:
Taittinger became the official champagne of the all-electric championship in 2024, replacing Moët & Chandon, which had occupied the category for five years. Interestingly, that original contract was a multi-year deal, whereas this new extension appears to only be for the current season.
Formula E’s other major sponsors include title partner ABB, banking group Julius Baer and tyre brand Hankook, as well as the likes of Saudi Arabia’s Public Investment Fund (PIF), DHL and Google Cloud.
Taittinger, meanwhile, is also an official partner of the Haas Formula One team and the official champagne of soccer’s global governing body Fifa.
Comment:
“We are thrilled to raise a glass with Taittinger, as our official champagne partner for the 2025/26 season,” said Jeff Dodds, chief executive of Formula E.
“A racing driver celebrating on the podium with champagne is a moment synonymous with triumph, and we look forward to continuing to share these unforgettable celebrations with Formula E’s winners throughout the season.”
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