The all-electric Formula E series has signed a multi-year broadcast production deal with Tata Communications.
- Tata Communications becomes official broadcast distribution provider for the all-electric series
- Company to support Formula E's new broadcast facility in London
Context: Having already announced a multi-year partnership with Gravity Media, Tata Communications also steps in to assist with distributing live Formula E coverage to more than 40 broadcasters across 150 countries.
Comment: Aarti Dabas, chief media officer at Formula E, said: “The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation.”
Consequence: Tata Communications’ technologically advanced, software-defined media edge platform will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia.