Formula E renews with Little Dot Studios

Global all-electric motor racing series retains digital partner agency for two years.

Formula E renews with Little Dot Studios

The Formula E all-electric motor racing series has retained Little Dot Studios as its digital partner agency for a further two years. 

The new deal will see Little Dot Studios’ role expanded to include social media management across all platforms. The company will work alongside Formula E’s newly appointed influencer agency Goat, PR firm CSM, and Iris Worldwide, which provides brand consultancy and social lifestyle content for the championship.

Little Dot Studios has been Formula E’s digital partner since 2015. The announcement comes shortly after the news that Swiss technology company ABB will become the title sponsor of Formula E, making the series the first FIA-sanctioned single-seater championship to have a title partner. 

“We’re very happy to extend our relationship with Formula E for a further two years,” said Andy Taylor, chief executive of Little Dot Studios. “Formula E continues to demonstrate extraordinary ambition and innovation and being part of their journey has been a privilege.”

Renato Bisignani, director of communications for Formula E, added: “We want our social channels to be an entertaining destination for our fans and Little Dot Studios are a crucial partner in helping us shape our digital identity around this principle. 

“Our aim is to serve a young, mass market audience in a digital age with the content they want, when they want it, on the devices and platforms they like to use so we’re delighted to be working again with Little Dot and extend their scope of work across all major platforms.

“This ongoing partnership is great news for both companies, but far more importantly it will allow more fans to access more Formula E action, and in more ways than ever before.”

Formula E returns for its third round of the 2017/18 season on Sunday, when the series heads to Morocco for the Marrakesh ePrix.