Formula E world champion Stoffel Vandoorne becomes Saudia ambassador

Flag carrier bolsters marketing around official series airline deal.

Formula E world champion Stoffel Vandoorne becomes Saudia ambassador

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Formula E's official airline partner Saudia has announced the all-electric series reigning world champion Stoffel Vandoorne as an ambassador.

Contract:

  • It appears the role only covers the 2023 season
  • Driver to appear in Saudi marketing campaigns and promote Saudia via his own channels 
  • Vandoorne recently moved teams to DS Penske

Context: Saudia has been partnered with Formula E since 2018, fittingly the same year that Vandoorne joined the championship. 

Comment: Stoffel Vandoorne, reigning Formula E world champion, said: “It’s a pleasure to partner with Saudia as their ambassador for season nine of Formula E. In addition to our shared love for the sport, we both have a passion for discovering destinations, exploring cultures, sharing rich experiences, and creating memories that last a lifetime. The track in Diriyah is incredible, so it’s hugely exciting to have the opportunity to race there again.”

Coming next: This announcement comes ahead of the double-header race in Diriyah, Saudi Arabia on 28th January, and is the latest indication of increasing Saudi involvement in the all-electric series following its partnership with Sabic.

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