Formula E’s Mercedes-EQ partners up with Seedlip

Non-alcoholic spirits brand to activate partnership in London and New York.

Formula E’s Mercedes-EQ partners up with Seedlip

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  • Seedlip drinks to be available on race days
  • Partnership designed broaden Seedlip’s brand awareness

Formula E team Mercedes-EQ have announced a new partnership with distilled non-alcoholic spirits brand Seedlip.

As part of the deal, Seedlip's range of drinks will be available at the team on race days across the current Formula E season.

In addition, Seedlip will activate the partnership at the upcoming races in New York and London, which are both set to take place in July.

"Seedlip is a young and dynamic brand that is a great fit for our team because it shares our passion for innovation and technical excellence," said Ian James, Mercedes-EQ team principal.

"We have both set ourselves the objective of driving positive change on our planet. At the same time, our brands are pioneers in their respective fields - electric mobility on the one hand and distilled, non-alcoholic spirits on the other.

"Because Formula E events are staged in metropolises around the world, the series provides a perfect arena for both partners to combine lifestyle, sustainability and innovation with racing and electric mobility."

The 2020/21 Formula E season continues on 19th June in Puebla, Mexico.