Formula E’s Jaguar adds TCS as new title sponsor

Multi-year deal sees team renamed Jaguar TCS Racing with immediate effect.

Formula E’s Jaguar adds TCS as new title sponsor

Jaguar Racing

  • Partnership comes in wake of Jaguar Land Rover's new motorsport division launch
  • Team principal James Barclay to also be managing director of Jaguar Land Rover Motorsport
  • Formula E outfit also inks apparel supply deal with Uncommon

Formula E team Jaguar Racing have announced a new title partnership with IT services, consulting and business solutions firm Tata Consultancy Services (TCS).

The multi-year deal will see the team renamed as Jaguar TCS Racing with immediate effect.

Additionally, TCS will support parent company Jaguar Land Rover's 'Reimagine' corporate strategy as a key partner of the automaker’s recently-launched motorsport division.

Jaguar Land Rover Motorsport has been rolled out with the goal of developing electrification and sustainability-focused solutions in Formula E that can be used in the brand’s road cars. The plans fall in line with the British automotive giant's plan to become an all-electric brand from 2025.

Alongside the new partnership with TCS, Jaguar Racing and parent company Jaguar Land Rover have undergone some structural changes. Jaguar Racing team principal James Barclay will also take on the role of managing director of Jaguar Land Rover Motorsport, whilst Jaguar Land Rover chief executive Thierry Bollore has become chairman of the company.

Bolstering their sponsorship portfolio heading into Formula E's season eight, Jaguar Racing have also revealed a new partnership with Uncommon.

Uncommon will take on the role of Jaguar Racing's teamwear partner and supply the team with clothing created from sustainable materials.

"Launch day is always exciting as we look forward to the possibilities of the upcoming season after months of hard work behind the scenes," said Barclay.

"Welcoming a brand-new title partner – Tata Consultancy Services – is a real honour and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and is an exciting time to see a global leader like Tata Consultancy Services joining other blue-chip brands in FIA Formula E.

"After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.

"I’m also incredibly proud to be appointed as managing director, Jaguar Land Rover Motorsport and team principal, Jaguar TCS Racing Formula E Team as a result of the newly launched motorsport division.

"During the off-season we’ve introduced a new Motorsport Executive Committee dedicated to maximising the opportunities of our motorsport activity including technology transfer from race to road. It is very special to be an integral part of reimagining Jaguar’s all-electric future."