Formula E to introduce Concorde Agreement

The agreement will clarify what digital output teams and the series produces to broadcasters.

Formula E to introduce Concorde Agreement

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  • Deal designed to increase broadcast figures
  • Currently few restrictions in place but changes on case-by-case basis
  • Elsewhere, Formula E announces DHL as Valencia Eprix title sponsor

Electric single seater series Formula E has announced plans to create its own version of Formula One's Concorde Agreement in order to outline broadcast and content rights.

The agreement will outline which parties have control over broadcast rights and what content teams are able to produce at races to minimise competition for viewership.

Currently, there are few restrictions in place but there are limitations on teams incorporating on-track footage into their digital output. This, however, changes on a case-to-case basis.

The new agreement will outline these limitations in a similar manner to Formula One's Concorde Agreement and the Deed of Licence structure in the Premier League.

"We are working on this commercial framework," Jamie Reigle, Formula E chief executive, told Motorsport.com.

"In simple terms, it concerns the boundaries of rights that sit between the promoter and the teams.

"That was probably an area of surprise when as I got into this in the last year. In the Premier League, it's very clear.

"Most global professional leagues have a very clear rules of engagement between the various participants. That's what we've been trying to work on.

"The promoter and the teams’ objectives are aligned in driving the media product as we all benefit from growing audiences and greater exposure for our sponsors.

"Honestly, I feel really good about where we've got to on that front."

The agreement will be designed to grow television viewing figures and outline how much airtime the championship gets on networks globally.

More broadcasters will be asked to follow the model of the BBC British public service broadcaster and the free-to-air Sat.1 in Germany, which had dedicated studio hosts and their own pit-lane reporters covering the Rome ePrix.

"[It’s] a media distribution strategy and a media platform strategy that is consistent with what you might expect the top-tier sports, whether it's football or Formula One or basketball in the United States," said Reigle.

"We're still not at a point where we're monetising or commercialising our media rights in that way.

"It's easy to say grow the audience, but how do you lay those foundations? You need to be partnered with the best broadcasters in each market.

"There's some contractual foundations that lead to that happening. What are your partners committing to do to promote your sport and to grow your sport? How committed are they to show the product as often as possible?

"Media exposure is a huge part, which is why we've been investing so much effort on that."

Elsewhere in Formula E, the series has announced that its official founding and logistics partner, DHL, will become the title sponsor for the upcoming Valencia ePrix.

As part of the deal, one of the grandstands at the track will be turned green to highlight DHL's GoGreen environmental protection programme to drive all logistics-related emissions zero carbon by 2050.

As the series' logistics partner, DHL is responsible for transporting Formula E's infrastructure and teams around the world for its events, using air transport, rail, road and sea.