Formula E extends Tarshid partnership for Saudi Arabia ePrix

PIF-owned Saudi company first partnered with all-electric series last season.

Formula E extends Tarshid partnership for Saudi Arabia ePrix

Formula E

The Formula E all-electric series has extended its Riyadh race partnership with Tarshid, the Saudi state-owned energy company, for a second season.

Contract:

  • Tarshid will continue to be operate the low-power LED technology around the track
  • The energy company first partnered with Formula E for last year's race

Context: This contract extension follows the news that lifestyle brand Core has agreed a deal to become title sponsor of the double-header event in Riyadh. Having two Saudi-owned firms onboard for the Riyadh race highlights the different ways to the Gulf state is able to back events on its home turf.

Comment: Alberto Longo, co-founder and chief championship officer of Formula E, said: “We share a common vision for a more sustainable and energy-efficient future and welcome the opportunity to bring that vision to life once again with our unique all-electric motorsport in Diriyah this weekend.”

Coming next: The double-header event in Riyadh, Saudi Arabia, takes place over 27th and 28th January, as the all-electric series sees the second outing of its new Gen3 cars.

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