The Formula E all-electric series has signed a multi-year broadcasting deal with Grupo Bandeirantes to show the all-electric series in Brazil.
Contract:
- Formula E will air live on Band Sports and its digital channels
- The country's first-ever race will be shown on free-to-air (FTA) Rede Bandeirantes
- Band Sports, as well as the Band Play and Band.com.br digital platforms, will air all practice and qualifying sessions of from the series 16 annual races
- Up to nine races will be shown on FTA starting with the second race of the double-header weekend in Saudi Arabia
Context: Formula E has proven itself to be a popular property in Brazil, having been shown on FTA network TV Cultura since 2020. Brazilian media group Globo secured the pay-TV broadcast rights at the same time, but this contract expired ahead of the 2023 season.
Comment: Aarti Dabas, chief media officer, Formula E, said: “We are excited by this positive new partnership with Grupo Bandeirantes at the beginning of a new era for Formula E in one of the biggest motorsport markets in the world. Fans in Brazil can look forward to high-quality live and localised coverage across multiple platforms all season long starting this weekend with what we hope will be a thrilling opening race in Mexico City as the new Gen3 race car competes for the first time.”
Coming next: Band adds the all-electric series to its existing three-year contract with Formula One, another deal in which it replaced Globo as the local broadcaster, further expanding its motorsport portfolio in the country. Brazil is set to host its very first Formula E race in São Paulo on 25th March, having signed a five-year contract in 2022.