Ford announces factory Dakar Rally entry

US marque enters historic event for first time.

Ford announces factory Dakar Rally entry

Ford Performance

Ford Performance will enter the Dakar Rally for the first time in 2024.


  • US automaker to partner with M-Sport and Neil Woolridge Motorsport (NWM)
  • First year of entry will be exploratory, before a custom-built entry in 2025 that targets victory

Context: M-Sport and Ford have been partnered in the World Rally Championship (WRC) since 2006, so this represents an expansion of the US marque’s off-road racing programme.

Comment: Mark Rushbrook, global director of Ford Performance Motorsports, said: “To lead the charge at one of the ultimate global off-road events – the Dakar Rally – has been a goal of ours. We cannot underestimate the enormity of the challenge ahead of us. We need to finish and learn first with Ranger T1+ and partners like M-Sport and NWM, who bring their expertise to bear. Together, we can do amazing things in the sand dunes of the Arabian Peninsula.”

Coming next: Ford will take part in the Dakar Rally for the first time from 5th to 19th January 2024, hosted in Saudi Arabia.

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