The Ferrari Formula One team have signed a new partnership with health monitoring tech company Whoop.
Key details:
- Whoop becomes Ferrari’s official health and fitness wearable partner
- Company’s logo to feature on car and driver apparel
- Devices will be made available to members of the team to support the monitoring and understanding of key factors linked to physical health and wellness
- Ferrari’s medical team work closely with Whoop to analyse data related to sleep, stress and recovery, with the aim of enhancing staff performance and improving recovery
Context:
This marks Whoop’s first entry into Formula One sponsorship. The company, which was valued at US$3.6 billion in 2021 and has raised more than US$400 million in venture capital, has focused heavily on partnerships in golf, including with the PGA Tour and the Ryder Cup, but it has also had deals covering rugby union, Australian rules football, cycling and college sports. Whoop’s high-profile athlete backers include Cristiano Ronaldo, Rory McIlroy, Patrick Mahomes, Michael Phelps and Eli Manning.
This is Ferrari’s first new commercial partnership announced in 2026. Aon, Bitdefender, Espacio, Vantage Markets and Z Capital Group (ZCG) signed on as new partners of the team last year.
Comment:
“The partnership with Whoop allows us to extend our data-driven approach beyond the car, to aspects more related to the human factor, by combining our expertise in high-performance engineering with Whoop insights into human health,” said Lorenzo Giorgetti, chief racing revenue officer of Ferrari.
“This collaboration represents a further step in our commitment to innovation and continuous improvement, with the objective of creating the best possible conditions for the team, on and off the track.”
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