Formula One has unveiled a new multi-year partnership with multinational bank Standard Chartered ahead of the 2026 season.
Key details:
- Standard Chartered named official wealth management and corporate and investment banking partner
- Bank to offer new fan experiences at Formula One races, including trackside activations for clients and guests
- Agreement also covers all-female series F1 Academy
Context:
Standard Chartered joins Formula One’s second-tier ‘official partner’ sponsorship category, alongside brands including American Express, Crypto.com, Louis Vuitton, Nestlé, Santander, and Tag Heuer. The series now counts 16 partners in that tier, in addition to ten top-tier global partners.
The deal also adds to Standard Chartered’s sports sponsorship portfolio, which is headlined by a long-term pact with Premier League giants Liverpool, reportedly worth UK£50 million (US$68.9 million) per season until 2027.
Comment:
“I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula One,” said Stefano Domenicali, president and chief executive of Formula One.
“We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together.”
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