Tag Heuer
The Red Bull Formula One team have agreed an extension to their long-term deal with watch brand Tag Heuer.
Confirmed:
- Length of extension not announced
- New contract commences in 2024
Context:
The last extension between the two parties was agreed in 2018, extending a relationship that began in 2016. Although the length of this latest contract has not been confirmed, it appears that the previous two deals were three years in length.
Tag Heuer also has agreements in place with US open-wheel racing series IndyCar and the all-electric Formula E championship for multi-year terms.
Comment:
Christian Horner, Red Bull Formula One team’s chief executive and team principal, said: “We are very proud to extend our partnership with TAG Heuer, one of the most credible and iconic brands in the world of Formula One. Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”
Coming next:
This announcement comes ahead of this weekend’s Las Vegas Grand Prix, taking place on 18th November.