F1’s Miami GP adds AutoNation as new sponsor

Automotive retailer to receive trackside signage in multi-year deal.

F1’s Miami GP adds AutoNation as new sponsor

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  • AutoNation to receive branded VIP viewing deck
  • Inventory includes highly-visible grandstand roof

South Florida Motorsports, promoter of Formula One's Miami Grand Prix, has announced a new partnership with automotive retailer AutoNation.

The multi-year partnership will provide AutoNation with trackside signage at the event, including on the roof of the grandstand at turn 18.

Additionally, AutoNation will receive a branded private viewing deck, known as the AutoNation DRVPNK Patio, which will cater to 100 VIP guests per day.

AutoNation will also activate the partnership in the event's fan zones across the race weekend, which is taking place from 6th to 8th May.

"With more than 300 locations and 22,000 associates across America, there are few automotive retailers to rival AutoNation and we are proud to bring their brand to life at the newest and most exciting major motorsport event in the country" said Jeremy Walls, senior vice president, chief revenue officer of Hard Rock Stadium and Formula One's Miami Grand Prix.

"As a cornerstone partner of the Miami Dolphins, we have seen the ways in which AutoNation manage their partnerships, not only to raise brand awareness but also to have a lasting impact. We are proud supporters of their DRVPNK initiative and will be pleased to see the pink incorporated within our Formula One campus in May."