- F1 has set 13 event viewership records so far this season
- Series now averaging 1.33m viewers through 20 races
Formula One averaged 1.5 million viewers on ABC for last weekend’s Mexico City Grand Prix, a record US TV audience for the event.
It represents a ten per cent increase on last year’s audience and beats the previous record viewership of 1.46 million for the 2023 race.
Formula One has now broken 13 event viewership records this season, with year-on-year audience increases at all but two Grands Prix.
The series is averaging 1.33 million viewers through 20 races, a record for this stage of the season. Races held in North America specifically have averaged 1.78 million viewers this year, which is another record.
As Formula One prepares for its landmark switch to Apple next year, the Mexico City Grand Prix will be the last race on US network TV for the foreseeable future, with the remaining four races scheduled to air on ESPN’s cable channels.
Nascar has seen its lowest number of races on network TV this year, accompanied by struggles in viewership, offering a warning to Formula One about the potential short-term impact of transitioning to an exclusive streaming platform.
At the time of writing, Nascar’s viewership figures for the penultimate race of the season at Martinsville, which aired on NBC, have not been released.
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- F1 viewership analysis: Has the series cracked the US TV market?
- What the data says about Nascar’s run on Amazon Prime Video
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