The Formula One global motorsport series has announced that this weekend’s Mexican Grand Prix will be streamed in certain markets on Amazon-owned platform Twitch.
The deal will allow fans in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden to watch every session of the race weekend live and for free via twitch.tv and Twitch’s mobile app.
The one-race agreement will see several interactive and gaming elements integrated into Twitch’s coverage of the Grand Prix. Each session will be co-streamed by a select group of in-market personalities, including German gaming influencer PietSmiet, whose commentary will be available in Germany, Switzerland and Luxembourg.
In addition, Formula One will include a data extension alongside the broadcast that will allow Twitch users to predict the performance of individual drivers over ten-minute segments of the race. The predictions will then be ranked and displayed according to their accuracy.
Frank Arthofer, director of digital and licensing at Formula One, said: “Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”
Formula One is the latest sport to team up with Twitch to trial its co-streaming feature, which is already used for broadcasts of the National Basketball Association’s (NBA) G League and Australia’s National Basketball League (NBL). Twitch also streams the National Women’s Hockey League (NWHL) and Thursday Night Football fixtures through Amazon’s deal with the National Football League (NFL).
“Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests,” added Farhan Ahmed, strategic partnerships manager at Twitch. “We're thrilled to partner with Formula One to bring exciting motor racing content to our community in a way that's unique, shared, and interactive.”
The Mexican Grand Prix takes place on 27th October, with Mercedes driver Lewis Hamilton needing 14 points more than teammate Valtteri Bottas to win his sixth drivers’ championship.