- Revenue rises 16% YoY to UK£636m (US$866m)
- Revenue from sponsorship and licensing accounted for 60% of team income
The Mercedes Formula One team recorded a profit of UK£120.3 million (US$164 million) in their recently released accounts for the year that ended 31st December 2024.
This represents a jump of 43.5 per cent on last year’s profit of UK£83.8 million (US$104.6 million). Overall, revenue jumped 16 per cent to UK£636 million (US$866.2 million).
As always, Mercedes’ status as an automotive manufacturer continues to give it a considerable advantage over its rivals. The fact it supplies engines for the McLaren, Aston Martin, and Williams teams on the grid provides a noticeable financial boost.
According to Mercedes, revenue from sponsorship and licensing accounted for over 60 per cent of the team’s income in 2024. Mercedes’ share of the television rights equalled 15.2 per cent in 2024 thanks to their improved on-track competitiveness and higher number of podium finishes.
As a result, the cumulative Advertising Value Equivalent (AVE) grew for commercial partners and shareholders, reaching US$5.7 billion, an increase of eight per cent on last year.
Interestingly, Mercedes are far from the most commercially active Formula One team, instead employing a more selective approach to partnerships than some of their rivals. In fact, Signify was the only major partner to come on board during the season.
No Formula One team is known to have ever hit nine figures in profit before, emphasising the commercial success of not just the Brackley-based team but the series itself. Ferrari, the only team that competes with Mercedes on a financial front, made an estimated profit of US$50 million in 2023.
This financial achievement aligns with the record revenues seen by Formula One in 2024 as it reached US$3.65 billion.
And despite considerable to be as sustainable as possible, Mercedes has seen a marginal 0.8 per cent rise in its total gross emissions (tCO2e) to 4,071.
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