Formula One and Liqui Moly have renewed their partnership for the 2023 season.
Contract:
- Liqui Moly enters its fifth consecutive season with Formula One
- Physical trackside branding at three races
- Virtual branding at a further 15 races
Context: This represents the second extension that Liqui Moly has signed with Formula One, having initially partnered with the series on a one-year deal in 2019. This was extended in 2020 for three years, with the oil and additive manufacturer receiving branding at 11 races.
Comment: Brandon Snow, managing director of commercial at Formula One, said: “Using digital advertising opportunities demonstrates both long-standing brands' will to innovate, as we bring fans closer to the greatest racing spectacle on the planet on more race weekends than ever before.”
Coming next: Formula One returns for its second race of the season at the Saudi Arabian Grand Prix on 19th March.