F1 taps Lenovo for tech-focused partnership

Global motorsport series will use Chinese technology company’s products at its base and at races.

F1 taps Lenovo for tech-focused partnership

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  • F1 to integrate Lenovo’s hardware devices, high performance computing and server solutions across its operations
  • Series will also leverage company’s AR and VR tech

Formula One has added Chinese technology company Lenovo as an official partner ahead of the 2022 season.

The multi-year deal, financial terms for which were not disclosed, will see Lenovo’s technology used across the global motorsport series’ various operations, including at its London headquarters and at races. This includes hardware devices, high performance computing and server solutions.

Formula One said the collaboration will ensure powerful on-premises data collecting, higher quality content and further support for broadcast applications, enabling the series to improve the fan experience.

The sport will also lean into Lenovo’s next-generation technology, such as augmented reality (AR) and virtual reality (VR).

In addition, the partnership will see Lenovo support Formula One’s commitment to creating employment and education opportunities for underrepresented groups, which includes ten engineering scholarships each year through to 2025.

Lenovo’s involvement in motorsport already extends to motorcycling, where it serves as title sponsor of the Ducati MotoGP outfit, having penned an expanded deal with the team in February 2021.

The company’s Formula One tie-up also arrives as Guanyu Zhou prepares to become the first Chinese driver to race in the series after signing for Alfa Romeo.

Stefano Domenicali, president and chief executive of Formula One, said: “Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”

Yang Yuanqing, chairman and chief executive of Lenovo, added: “This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula One will push the limits of technology to help shape a faster, smarter, and more sustainable future.”