F1’s Las Vegas GP unveils Heineken as title sponsor

Silver brand gets naming rights for race's 2023 debut.

F1’s Las Vegas GP unveils Heineken as title sponsor

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The Formula One Las Vegas Grand Prix has announced Heineken as its title sponsor for next season's inaugural race.

The penultimate race of next season takes place on 18th November, the first ever Formula One race on a Saturday, with the Heineken Silver brand taking the naming rights.

“The Heineken Silver Las Vegas Grand Prix is the perfect culmination of our successful global partnership with Formula One that has brought groundbreaking events to the tracks of Austin and Miami in the US, said Maggie Timoney, chief executive of Heineken USA.

“We are so excited to pair the most anticipated Formula One race with our most anticipated innovation - Heineken Silver.”

Stefano Domenicali, president and chief executive of Formula One, added: “We can’t wait to see the spectacle at the Las Vegas Grand Prix next November, and adding Heineken as the title sponsor for the race takes it to the next level.

“Heineken has become a huge part of the Formula One family, providing exciting and engaging entertainment opportunities for our global fanbase, both at track and at home, and we can’t wait to see what they bring to the iconic Las Vegas Strip.”