- T-Mobile will become the regional 5G innovation partner of F1 from 2026
- Company will support broadcast innovations and fan activations at US Grand Prix in Austin
The Las Vegas Grand Prix has agreed multi-year contract extensions with Caesars Entertainment and T-Mobile that suggest the race will remain on the Formula One schedule beyond the expiry of its contract in 2027.
Caesars Entertainment has extended its partnership with the race through the 2030 season, three years after the expiry of the current contract that Las Vegas holds with Formula One.
Of course, it is no surprise that Formula One will continue to race on the streets of Sin City following the considerable investment the championship has poured into the Grand Prix Plaza already, but this is the first public indication of an impending extension.
Caesar’s new deal will see the company continue to focus on delivering entertainment and hospitality across the race weekend.
“With its close proximity to the circuit and presence on The Strip, Caesars Entertainment has been a pivotal partner in bringing the Las Vegas Grand Prix to life and delivering standout experiences for our fans,” said Emily Prazer, president and chief executive of Las Vegas Grand Prix.
“As a prominent leader in the market, we have often looked to Caesars Entertainment as a strategic guide on how best to integrate hospitality and entertainment into the excitement of Formula One.
“Through our extended partnership and their ever-evolving offerings through impressive reinvestments like these, race fans are ensured innovative, unforgettable moments for years to come.”
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Elsewhere, T-Mobile will continue as the exclusive 5G partner of the Las Vegas Grand Prix for another three years and, from next season, will become the regional 5G innovation partner of Formula One.
Under this new agreement, T-Mobile will bring its 5G-connected technologies to support broadcast innovations and fan activations to the United States Grand Prix at the Circuit of The Americas in Austin.
Prazer said: “The launch of Formula 1 in Las Vegas has defined a new era for the sport, and T-Mobile has been a valued partner from day one. Their technology, creativity and fan-first mindset continue to elevate the race week experience — and we’re thrilled to expand this partnership as we look to the future.”
T-Mobile, which is also the exclusive 5G partner in the US for the McLaren Formula One team, may have one eye on securing all three US races in the future – but Verizon is the series’ incumbent partner for Miami.
“We’re always keeping an eye on what’s next,” Amy Azzi, vice president of sponsorships at T-Mobile, told BlackBook Motorsport at the Las Vegas Grand Prix.
“We have great partners in Formula One and the Las Vegas Grand Prix, and we’re excited to do more with them in the near term in Austin, and see where that goes down the road.”
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