Formula One has reached an agreement with Round Room Studios to produce a first-of-its-kind international travelling exhibition and immersive experience covering the exciting past, present, and future of the global motorsport series.
The specialist company has worked on numerous high-profile exhibitions such as Jurassic World: The Exhibition, Tupac Shakur: Wake Me When I’m Free, as well as Mandela: The Official Exhibition, and will now produce the Formula One Exhibition. The attraction will include historic artefacts, new commissions and features developed from the series' film archive to deliver an immersive experience for fans.
Round Room will develop the travelling exhibition in partnership with Manhattan West, a global strategic investments company, with further details to be released later this year.
“Formula One has seen explosive growth over recent years, and our growing fanbase is at the heart of everything we do. The launch of a world-class international exhibition for fans around the world to experience and enjoy, led by a best-in-class production company, is a natural next step for our sport,” said Brandon Snow, managing director of commercial at Formula One.
“Having watched its creative development come to life, we couldn’t be more excited by this project’s potential – it takes audiences ‘behind the curtain’ and celebrates Formula One’s rich history and heritage like never before.
“This will be a destination for every fan and we’re grateful to the many organisations and personalities from across Formula One that have contributed to this spectacular new show.”
Tim Harvey, lead producer and managing partner at Round Room Studios, added: “The Formula One Exhibition will be the first major exhibition in the history of Grand Prix racing. The show combines new, immersive technologies that bring to life Formula One’s spectacular stories in a dramatic manner, as well as fun, interactive spaces that provide different perspectives on the sport’s past, present and future.
“Over the last three years we’ve worked closely with a wide range of contributors, from iconic teams to legendary designers and champion drivers. Next year, we open the doors on a next-generation entertainment experience that will capture the imagination of all its visitors – from avid fans to young kids and families – we can’t wait.”