F1’s McLaren pens DofE charity partnership

Youth programme's branding to feature on MCL35M during British Grand Prix.

F1’s McLaren pens DofE charity partnership

McLaren Racing

  • McLaren to run British GP raffle to raise funds
  • Partnership to promote 'Do It 4 Youth' challenge

Formula One’s McLaren Racing team have entered a partnership with the Duke of Edinburgh's Award (DofE) youth programme to promote a new fundraising drive, 'Do It 4 Youth'.

The aim of the collaboration is to help raise funds to enable more young people to take place in the DofE award, regardless of background, with the activation marking the start of a five-year plan to grow participation in the scheme among those from lower-income families.

To help raise funds for the programme, McLaren Racing has revealed that it will donate two VIP passes for the upcoming British Grand Prix through a raffle.

In addition, the MCL35M car will feature DofE branding for the duration of the British Grand Prix race weekend, from the 16th July.

"We are delighted to be working with the Duke of Edinburgh’s Award to help raise awareness and funds for the incredible work they do with young people, work that has never been more vital," said Zak Brown, chief executive of McLaren Racing.

"Young people across the UK are struggling to cope post-lockdown, and the DofE Award is a powerful way for any young person to build belief in themselves. We want to help raise UK£1 million pounds for young people from the toughest backgrounds to gain the confidence, skills and experience they need to overcome whatever life throws their way.

"We’d love our fans to get involved in their own ‘Do It 4 Youth’ challenge this summer and raise money to help make a real difference to the lives of young people by giving them new opportunities to fulfil their potential through the Duke of Edinburgh’s Award."