F1’s Ferrari removes Mission Winnow branding for EU races

Company's branding did not appear for the duration of the 2020 season.

F1’s Ferrari removes Mission Winnow branding for EU races

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  • Branding will not feature at British Grand Prix
  • Logo removal to avoid tobacco law controversy
  • Elsewhere, Ferrari signs AWS deal

Mission Winnow, tobacco giant Philip Morris International's (PMI) innovation initiative, has revealed that its branding will no longer appear on Ferrari's Formula One cars at EU races.

The PMI division has been a sponsor of the Scuderia since it launched in 2018, with its logos featuring on the cars' engine covers and driver race suits.

However, for a handful of races in 2019 and during 2020, Mission Winnow's logos were not present, as the company wanted to avoid any controversy surrounding local tobacco laws.

Ahead of the French Grand Prix on 20th June, Mission Winnow announced it would no longer be present at any EU races, as well as the British Grand Prix in July.

"The Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the French Grand Prix this weekend," said Riccardo Parino, vice president of global partnerships at Philip Morris.

"Mission Winnow respects all laws and regulations and continuously strives to find distinctive ways to drive dialogue, free of ideology, and build strong partnerships that are rooted in shared values.

"We acknowledge the mistrust and abundance of scepticism towards our industry. However, our intention is not to create controversy around the application of the logo but rather focus on re-framing global conversations, building communities, and supporting innovative ideas that drive positive change."

In a separate announcement, Ferrari has announced a new partnership with cloud platform Amazon Web Services (AWS).

The partnership will also cover Ferrari's GT campaign, the Challenge series and its road car branch.

Additionally, Ferrari and AWS will work together to develop a fan engagement platform to strengthen its relationship with its global fanbase.