F1: Ferrari check in multi-year deal with hotel company Espacio

The Ferrari Formula One team have agreed a multi-year deal with Espacio, a hotel company that forms part of the Kowa group.

Contract:

• Espacio becomes an official partner of the Italian team
• Partnership will focus on offering exclusive experiences to Ferrari owners and fans around the world

Context:

Kowa is a Japanese conglomerate that predominantly focuses on manufacturing and trading, but it has a hospitality arm that operates under the Espacio brand. Information is thin on the ground in Ferrari’s press release, but Espacio branding will be visible on the front suspension of Lewis Hamilton and Charles Leclerc’s cars.

Comment:

“We are delighted to welcome Espacio as a Scuderia Ferrari HP official partner,” said Lorenzo Giorgetti, Ferrari’s chief racing revenue officer.

“Our company is continuously striving for excellence, not just in terms of our performance on track, but also when it comes to providing fans and customers with wonderful times. Espacio shares our passion for uncompromising quality and a dedication to creating unique experiences, so we look forward to working together.”

Coming next:

This partnership comes into effect before Kowa’s home race at Suzuka Circuit. The Japanese Grand Prix takes place from 4th to 6th April.

Go deeper:

• Breaking down F1’s sponsorship portfolio ahead of the 2025 season
• F1 team finances roundup: Is the budget cap working four years in?