Formula One has agreed a multi-year media rights extension with streaming platform FanCode in India until 2028.
Key details:
- Every practice and qualifying session, sprint race, and Grand Prix will be available across FanCode’s channels
- F1 TV Pro and F1 TV Premium will now be sold directly via FanCode
- FanCode also secures rights in Bangladesh, Nepal and Sri Lanka
Context:
Formula One now estimates its fanbase in India at 79 million, with FanCode driving that momentum through special fan screenings across the country to promote the sport. When FanCode first signed its broadcast deal in 2024, India had fewer than 60 million fans.
FanCode has also been a significantly cheaper alternative to F1 TV in India, so it is unclear whether its pricing model will change as multiple subscription tiers are now being offered on the same platform. Previously, an annual FanCode subscription cost ₹599 (US$6.66), compared to ₹2,499 (US$27.65) for F1 TV.
Comment:
“We are delighted to be beginning our next chapter with FanCode after a successful start to our partnership in 2024,” said Ian Holmes, chief media rights and broadcasting officer of Formula One.
“FanCode has elevated our broadcast for our passionate Indian audience to ensuring they are able to feel the adrenaline and excitement of a race weekend from the comfort of their homes.
“We look forward to continue working closely with FanCode and finding new, innovating ways to engage our fanbase in India and its subcontinents.”
Go deeper:
- F1 hits record US TV viewership of 1.3m to close out final year with ESPN
- Fuji TV lands exclusive F1 rights in Japan until 2030
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