Formula One has signed an extension to its media rights deal with Coupang Play in South Korea.
Contract:
- Coupang Play to offer every session in 4K ultra-high definition
- Streamer will also bring its on-site production team to ten Grands Prix in 2026
Context:
Formula One first partnered with Coupang Play in 2023, agreeing a three-year deal with the streaming platform to take over from the SBS Sport pay-TV network. Despite not hosting a Formula One Grand Prix since 2013, South Korea maintains a passionate following for the sport, as evidenced by it being the second-largest international market for the Apple-produced F1 movie, behind China
Comment:
“Coupang Play has been an exceptional partner, playing a pivotal role in driving the growth of Formula One’s popularity in South Korea,” said Michaella Snoeck, head of media rights at Formula One.
“Its bold, convention-defying approach aligns seamlessly with F1’s innovative spirit, and we look forward to continuing this exciting journey together.”
John Lee, head of sports at Coupang Play, added: “At a time when the F1 fan base in Korea is growing rapidly, our long-term partnership with F1 marks a significant milestone.
“Through this collaboration, Coupang Play aims to help F1 connect with more fans in Korea and deliver its unique value to our customers. We look forward to working closely with F1 to capture and share the excellence and excitement that defines Formula One.”
Coming next:
There are strong rumours of a Formula One return to South Korea, with the city of Incheon going as far as submitting a letter of intent to the series to host a street race as early as 2026 or 2027. While this may not come to fruition quite so soon, the Mercedes Formula One team will stage a show run in Yongin, Gyeonggi-do, on 12th October. This will mark the return of the sport to South Korea for the first time since its final Grand Prix in 2013.
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