- British GP was second race of 2021 to average over 1m viewers
- Viewership peaked at 1.2m
- New sprint qualifying format was watched by 529k
Formula One's British Grand Prix reached an average audience of 1.029 million viewers on US sports channel ESPN.
It was the second largest audience of the season for Formula One on ESPN, behind only the French Grand Prix, which reached 1.056 million viewers.
Additionally, the 2021 British Grand Prix generated the third largest US cable audience ever for the series.
Viewership for the race peaked at 1.2 million as home favourite Lewis Hamilton pipped Charles Leclerc to victory late on.
Formula One also tested a new qualifying format during the British Grand Prix weekend, a 17-lap race known as sprint qualifying. The race, which saw Max Verstappen steal pole position away from Hamilton, drew 529,000 viewers on ESPN.
The latest figures continue the upward trend for Formula One viewership on ESPN. Races are averaging 944,000 viewers on ESPN networks, an improvement of 55 per cent from 2020, which reached an average of 608,000.
Formula One viewership on ESPN is also up by 40 per cent in 2021 in comparison to 2019, which averaged 672,000 viewers.
The 2021 Formula One season continues on 1st August at the Hungaroring in Hungary.