F1 confirms sim racing and entertainment venue in London

'F1 Arcade' will open later this year on 24th November in St Pauls, London.

Formula One has announced the opening date of its first 'F1 Arcade' venues in London will be the 24th November. 

The global motorsport series signed a five-year global licensing agreement in February withKindred Concepts to open as many as 30 venues worldwide.

As expected, the 'F1 Arcade' will come with 60 motion simulators, as well as a newly created gameplay experience from Motorsport Games via its rFactor 2 racing simulation platform.

The racing simulators will be bespoke to the venue and feature motion and audio-visual effects. Guests can compete against each other individually, in team-based groups, or as part of all-venue racing formats.

The new F1 Arcade will also host enhanced experiences for Grand Prix weekend, with plans for more venues to include other cities in the UK, the US, key European cities, the Middle East and Asia.

“We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy,” said Brandon Snow, managing director of commercial for Formula One.

“F1 Arcade is an ambitious project that will allow people to get even closer to the Formula One experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering.

“Kindred Concepts and Formula One have worked tirelessly to ensure F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.”

Adam Breeden, founder and chief executive of Kindred Concepts, added: “We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been our most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula One brand.

“This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-quality food and beverages, coupled with a glamorous venue sets F1 Arcade apart from the rest in the hospitality sector.”  


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