Formula One and Allwyn have agreed a multi-year partnership extension which sees the lottery operator continue as an official partner of the series.
Key details:
- Allwyn will have enhanced brand assets and visibility during the formation lap at select races this season
- The company will also integrate into the F1 Predict platform, offering exclusive prizes to fans
- Eight local community organisations associated with Grands Prix will be supporting through the F1 Allwyn Global Community Awards this season
Context:
This is an early extension to the deal agreed in February last year which was signed ‘for 2025 and beyond’. A key part of this new agreement is the increased visibility that Allwyn will receive at select race weekends. The lottery operator has targeted the formation lap as it believes it ‘is recognised as one of the most watched and exciting pre-race moments of a Formula One weekend’.
Beyond this, Allwyn will engage with fans on the F1 Predict platform, where fans can guess the outcome of key moments throughout a Grand Prix weekend. The highest scorer each race week will win grandstand tickets to a Grand Prix, plus end-of-season prizes which include Paddock Club access and exclusive memorabilia.
Comment:
“We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race,” said Emily Prazer, chief commercial officer of Formula One.
“Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events. Allwyn is a strong and valued partner to F1, both in growing the sport and in benefitting the people it reaches around the world.”
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