Morgan Stanley signs on as F1 Academy’s financial services partner

F1 Academy has signed an official partnership with investment bank and financial services giant Morgan Stanley.

Contract:

• Morgan Stanley becomes F1 Academy’s official financial services partner
• The company will support Ava Dobson’s wild card entry this weekend

Context:

This is Morgan Stanley’s first move into motorsport sponsorship, emphasising the increasing commercial appeal of F1 Academy. The all-female series has already agreed partnerships with TeamViewer and Tag Heuer this year, as well as a development-focused collaboration with More than Equal.

Morgan Stanley, meanwhile, adds to the plethora of financial services companies involved in Formula One, although there are no other investment banks currently operating in the series. A recent study by Ampere Analysis found that financial service companies, as well as technology brands, each account for around 20 per cent of all new Formula One sponsorship deals for 2025.

Comment:

“We are very proud to have Morgan Stanley on board as the inaugural financial services partner of F1 Academy, in the firm’s first foray into motorsport sponsorship,” said Susie Wolff, managing director of F1 Academy.

“It is fantastic to see Morgan Stanley, a brand that has driven excellence and innovation for 90 years, investing in women’s sport and championing female talent in motorsport.”

Coming next:

Morgan Stanley will activate its partnership with F1 Academy across the season through events with The Female Quotient and by entertaining clients in the F1 Academy Paddock Club suite and offering behind-the-scenes experiences.

Go deeper:

• More than Equal signs on as F1 Academy’s official driver performance and research partner
• F1 Academy bags TeamViewer as latest partner