- MBC bags rights to Extreme H in Middle East and North Africa
- Ziggo Sport agrees two-year deal in the Netherlands
- SpoTV will continue to show series across Asia
The new hydrogen-powered Extreme H series has secured a range of broadcast agreements ahead of its debut World Cup event from 9th to 11th October.
The contracts cover both the inaugural Extreme H World Cup and the final outing of the all-electric Extreme E series. They complement earlier deals with ITV in the UK and Ireland, Warner Bros Discovery (WBD) across Europe and Sony Pictures Network India.
A significant agreement will see both series broadcast globally via DAZN’s freemium motorsport offering, which already holds rights to series such as the E1 Series, eSkootr Championship, and World Supercross Championship.
In the Middle East and North Africa (MENA), MBC will provide live race coverage, highlights, preview shows and behind-the-scenes content in English, Arabic and Farsi.
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Fox Sports has signed a three-year deal to cover the series across Mexico and Central America. However, it remains unclear how this aligns with Extreme H’s previously announced deal with ESPN in Latin America, which was announced in May.In Asia, SpoTV will continue broadcasting Extreme E as it transitions into Extreme H, having been a media rights partner since the series’ inception. This deal covers Brunei, Cambodia, East Timor, Hong Kong, Laos, Macau, Mongolia, Myanmar, the Philippines, Singapore, Vietnam, Malaysia, Thailand, and Indonesia.
Additionally, a separate local deal was reached with TVRI in Indonesia, offering coverage in both English and local languages.
In the Netherlands, Ziggo Sport has penned to a two-year deal, which will air the series across its linear channel Ziggo Sport, as well as its digital platform, Ziggo Sport Totaal Go, in both English and Dutch.
Behind the scenes, the Aurora agency has been appointed as the host broadcast partner. Aurora’s newly established MENA offices will manage the production on the ground, utilising local staff, suppliers and other crew members to make the operation more regionally dependent, further reducing the carbon footprint of the production.
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