Sport for purpose racing championship Extreme E has announced Vodafone Business as its technology communications partner.
This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IOT, and MEC integrated into Extreme E’s global operations.
It will also include full involvement in the purpose-driven elements of the series, with special prominence on Extreme E’s legacy programmes and the science laboratory on board the St Helena, the series' floating centrepiece.
With expertise in connectivity, global scale and the leading IoT platform, Vodafone Business is a leading technology communications company helping organisations succeed in a digital world and keeping society connected.
Vodafone’s purpose is to connect for a better future, enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded.
Through its IOT solutions, Vodafone Business is helping sustainability efforts, including agriculture, forestation and decarbonisation of energy grids.
“As a sport for purpose series, it’s essential that we align ourselves with companies who share our core values, so we are delighted to be announcing this partnership with Vodafone Business,” said Ali Russell, chief marketing officer at Extreme E.
“Vodafone is a global leader of communications, innovation and technology and crucially embeds an impressive level of sustainability and inclusivity practices into its core strategies. We are proud to welcome Vodafone into the Extreme E family and look forward to working with them to achieve impactful results.”
Amanda Jobbins, director of marketing and communications at Vodafone Business, added: “Vodafone Business is on a mission to encourage customers, businesses and wider society to switch to making greener choices through technology.
“Extreme E has a shared commitment to leaving a positive impact through its racing series, while promoting gender equality. This partnership will enable both organisations to leverage innovation to enhance the future and improve people’s lives.”
The second season of Extreme E will continue with its second and third races of the season at the Island X Prix in Sardinia on 6th to 7th July and 9th to 10th July.