- Vmatch to support Extreme E's brand development and content creation
- The agency will also offer solutions to maximise success of brand activations
Electric SUV series Extreme E has announced a new partnership with consulting agency Vmatch.
As part of the deal, Vmatch will assist the series with its marketing approach, supporting its positioning and creating relevant content.
Vmatch will also support Extreme E's brand developments and offer solutions to maximise the success of activations with partners and brand strategy.
Outside of the action on track, Extreme E focuses on promoting environmental sustainability. For example, the series' first race in Al Ula, Saudi Arabia saw its non-racing focus placed messaging around the threat of desertification.
Vmatch and Extreme E are looking to secure partnerships that want to promote this environmentally friendly message to their consumers.
Extreme E has already benefitted from its work with Vmatch, with agency president and founder Hervé Bodinier helping secure the series’ official timing partnership with watchmaker Zenith.
"Following a long-standing relationship with Hervé, I’m delighted to be working with him and his new agency Vmatch to bring world class partnerships to Extreme E which are based around mutual purpose and crucial storytelling for the key pillars of the series which include electrification, environment, equality and entertainment," said Alejandro Agag, chief executive of Extreme E.
"Sport is a powerful platform and we look forward to collaborating with like-minded partners to create genuine impact."
The 2021 Extreme E series continues on 29th and 30th May at Lac Rose, Dakar, Senegal.