Extreme E, the forthcoming all-electric SUV off-road racing series, has unveiled a virtual hospitality offering to bring guests viewing remotely closer to the action.
The packages will include an immersive viewing experience featuring a VIP access portal, live streaming service, garage tours and race director cuts. Virtual hospitality guests will also get access to team and driver radios and a live DJ stream.
In addition, guests will receive virtual reality (VR) goggles to watch footage filmed with 3D cameras and access to driver interviews, drone laps and hot laps. They will also have an opportunity to put questions to drivers and celebrities at races.
The offering includes a culinary experience, which will see a personal chef arrive at the guest’s home or office to create a themed menu based on the Extreme E race location.
Guests will also have the option to order VIP hamper boxes, which will be filled with signed merchandise and other products.
Extreme E, which was established by the organisers of all-electric racing series Formula E, did not reveal the pricing for the virtual hospitality packages, but said it will announce more details closer to its inaugural 2021 season.
An official release announcing the offer noted that the ongoing Covid-19 pandemic had highlighted ‘more than ever’ the need for ‘innovative solutions’ and ‘alternatives to how traditional sports events are run’.
Alejandro Agag, Extreme E founder and chief executive, added: “As a championship, we are always looking to innovate and offer the best access and experiences to our teams and partners. If Covid-19 has taught us anything, it is that there is technology in place to allow us to do pretty much anything remotely.
“Virtual Reality is becoming more and more prevalent in society, and it is something we are taking very seriously here at Extreme E. The aim of the virtual hospitality packages will be to provide a memorable and immersive experience for guests without needing to travel thousands of miles.
“It is a fantastic opportunity for our partners to really show their employees what they are supporting and fully engage them in the culture of the championship and the remote locations Extreme E visits.”
Launched in January 2019, Extreme E plans to highlight the impact of climate change on some on the world’s most remote locations.
Next year’s inaugural season will feature five competitive events in locations such as Kangerlussuaq in Greenland, the Amazon Rainforest in Brazil and Lac Rose near Dakar in Senegal. Each leg comprises two days of head-to-head knockout racing around ten kilometre circuits.