Extreme E to create video content with TikTok

Fledgling series will showcase its sustainability message on the video platform.

Extreme E to create video content with TikTok

Extreme E

  • Extreme E will show behind-the-scenes content on its TikTok account
  • Partnership to be activated by Little Dot Studios

Electric SUV series Extreme E has announced a partnership with short-form mobile video platform TikTok ahead of its upcoming season.

Extreme E will showcase the abilities of its brand-new electric SUV as well as behind-the-scenes shows, race highlights and exclusive streaming content to raise awareness of climate change and promote other initiatives.

The partnership will be activated by digital content agency and media network Little Dot Studios on behalf of the series.

Extreme E is a new electric SUV series with a core message of sustainability. It is set to travel to locations which are suffering from the impacts of climate change - Saudi Arabia, Senegal, Greenland, Brazil and Argentina - in order to inspire positive change.

"Extreme E’s goal is to be the youngest, most dynamic racing series on the planet, so we are delighted to be joining forces with TikTok, the leading short- form video platform," said Ali Russell, the series' chief marketing officer.

"Our sport for purpose platform, which highlights electrification, environment, and equality, will provide thrilling action whilst also raising awareness of global climate change issues, the solutions and the actions we can all be part of."

The 2021 Extreme E season begins on 3rd and 4th April with the Desert X Prix in Al Ula, Saudi Arabia.