Extreme E extends partnership with Polymateria

Sustainable brand will continue to serve as series' exclusive cup provider.

Extreme E extends partnership with Polymateria

Extreme E

Sport for purpose championship Extreme E has extended its partnership with sustainability brand Polymateria, whose Lyfecycle technology aims to tackle global plastic pollution. 

Lyfecycle is the world’s first self-destructing plastic technology that allows everyday plastic products to return to nature after only one year, leaving no toxins and microplastics behind. 

This is the second year in a row that Polymateria will be the exclusive cup provider at Extreme E events, hydrating “without a trace” and providing on-site activations to mobilise the audience to take action against ocean plastic pollution. 

Lyfecycle is debuting the world’s first “all in one” self-destructing coffee cup, which is simultaneously reusable, recyclable, and biodegradable.

Attendees are encouraged to reuse and recycle their cups, however, if packaging escaped into the natural environment and was exposed to sunshine, air, moisture, and heat, it will transform into an earth-friendly wax attracting fungi and bacteria that recognise it as a food source. The microbes return the wax back to earth and a new cycle of life begins. 

“Extreme E is so much more than a racing series. It is a platform that connects innovators from a diverse range of industries to address some of the most challenging issues on the planet,” said Niall Dunne, chief executive of Polymateria.

“We are delighted to continue our collaboration and further build on the solutions to the plastic pollution crisis.” 

By seamlessly integrating Lyfecyle technology into events like Extreme E, Polymateria is proving that circular solutions that work in harmony with nature exist, and highlighting the urgent opportunity to stop 300 billion single-use coffee cups on land before they can reach our oceans.  

Alejandro Agag, founder and chief executive of Extreme E said: “Plastic is a huge problem. We have seen it on the beaches in Senegal, and we have seen it on the ice caps in Greenland. It’s clear more innovation is needed in this area.”

“I am a big supporter of Lyfecycle technology and truly believe it can revolutionise how we design and use plastic. 

Extreme E and its race teams will continue to use Lyfecycle technology across its five-race season, including self-destructing coffee cups, a range of food packaging solutions, and facemasks.

The materials used on-site will be collected for reuse and recycling, with most of it turned into one-of-a-kind upcycled jewelry items that will be gifted to racing fans via social media competitions as a token.