- Socialie to manage Extreme E's social content
- Platform to help with coverage of racing and environmental messaging
- Automated distribution system enhances coverage from remote Extreme E race locations
Electric SUV series Extreme E has announced a new collaboration with content distribution platform Socialie.
As part of the partnership, Socialie will work with the series to improve the management and distribution of its social media content.
This includes its race coverage, environmental messaging and stories behind the championship, including the teams, people and places involved.
Extreme E aims to raise awareness of pressing environmental issues through its racing. In its first season, the series will travel to rural locations in Saudi Arabia, Senegal, Greenland, Brazil and Argentina.
Therefore, Socialie will also allow Extreme E to improve its coverage from these remote locations worldwide using its automated content distribution system.
Extreme E will be added to Socialie's portfolio of clients, including the Ultimate Fighting Championship (UFC), the ATP and Fiba Media.
"Extreme E’s collaboration with Socialie means we can fully realise the potential of our outstanding visual content as well as amplify the environmental, electrification and equality messaging behind our unique sport for purpose series," said Ali Russell, chief marketing officer at Extreme E.
"The modern social media landscape presents enormous opportunities for Extreme E, not only as an emerging and innovative sport but one with a vital narrative to deliver, and we’re excited to take that further than ever before."
The 2021 Extreme E season continues on 28th and 29th August in Kangerlussuaq, Greenland.