Extreme E
Off-road electric SUV series Extreme E has announced an extension to its broadcast deal with TV Malta (TVM).
The Gwardamanga-based public broadcasting station will televise Extreme E’s live races, plus the review, preview, and magazine shows, both in Maltese and English, on its free-to-air channel.
TVM is the most popular channel in the country, holding a membership of the European Broacasting Union and features a wide-ranging mixture of news, sport, entertainment, and magazine programming for the Mediterranean island’s 515,000 inhabitants.
Not only does Extreme E feature short, sharp, exciting wheel-to-wheel racing to thrill audiences across the globe, there is a wider purpose to the championship around the environment which is unfortunately under threat. Like so many parts of the world, carbon dioxide emissions are also affecting Malta and impact on all areas of life there.
Malta is facing the worst air quality due to 300,000 vehicles releasing smoke in the air along with a plastic waste crisis, with only ten per cent of its waste being recycled with the rest currently in landfill and filling up fast.
“Extreme E is delighted to have extended its agreement with TV Malta, a country which unfortunately also faces its own environmental threats,” said Ali Russell, chief marketing officer at Extreme E.
“Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with TVM will not only continue to provide viewers in Malta with a thrilling and innovative motorsport championship, but also help convey our message that we all need to play our part in looking after our planet.”